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digital marketer is responsible for getting the word out in the market about a brand. They use a wide variety of digital channels to build brand awareness and generate leads. The digital channels include the company's website, and social media platforms such as YouTube, Facebook, Instagram and others.
What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
digital marketing agency
A digital marketing agency is a firm that deals exclusively in marketing to consumers through digital channels. This includes creating and launching campaigns for corporate clients through social media, pay-per-click advertising, videos, and websites, among others.
digital marketing agency services
A full-service digital marketing agency provides your business with a one-stop shop for online marketing and advertising services. These agencies, like WebFX, offer a complete suite of web marketing services.